Salsa icon Rubén Blades has joined forces with Latinx psych-rockers Making Movies to launch "No Te Calles", a song and a movement. No Te Calles is the first single from the upcoming album by Making Movies, a collaborative "mixtape" the group will release in May. The powerful voice of Blades soars over the explosive guitars and the rumbero percussion of Making Movies, produced by the legendary Steve Berlin, member of Los Lobos. The chorus urges 'Sal a la calle / Y no te calles' which translates to 'Go out on the street and don't be silenced,' a message that births a movement on NoTeCalles.World, a web portal where artists and fans can record their voices onto a chorus that will be added to the song. All the contributions will be stitched together in a musical and technological experiment called 'Making Movies and Rubén Blades ft. The World,' quite possibly the largest and most extensive musical collaboration in history. In a statement about the song, Blades writes
"Popular music must become a part of the urban network to inform people objectively, educating people worldwide on the need to participate in a civic way to rescue democracy, defeat corruption and create a better and fairer society. We are asking them to become active, to inform themselves on issues, not to be silent, not to accept the present state of political corruption, mediocrity and indifference to truth as something inevitable. It can be changed, if you participate."
Blades finishes with "No te compran si no te vendes" which is to say you cannot be bought if you do not sell yourself.
"Give us your reason to get out on the street and not be silenced," says Blades in the NoTeCalles.World video, inviting all to raise their voice and speak about the issues that matter to them. Using innovative technology created by VMLY&R, the website provides a version of the song that allows those who dare to sing or speak over a chorus and verse with Making Movies and Rubén Blades that can be downloaded and shared on social media. Every time someone participates, their contribution will be stitched together and combined with the rest to form a dynamic and living version of No Te Calles: 'Making Movies and Rubén Blades ft. The World.'
"Rubén wrote a new song that summarized the essence of our band," says Enrique Chi, singer and guitarist of Making Movies. "We met in New York after Rubén shouted us out on the red carpet of the Latin GRAMMY's," and from there the idea of collaborating began. "He asked for the lyrics (of our album I Am Another You)," says Chi. "We had made a record about the interconnectivity of the human race through the lens of our cousins' experiences. I sent him these ideas and he came back with 'No Te Calles.'" That collaboration has now begun what is hoped to be a global movement. Among the confirmed collaborators are Los Lobos, Flor de Toloache, and Las Cafeteras. Follow the movement on January 18th, 2019.